Flash Programming, Swedish Armed Forces Campaign

Who Cares was a campaign for the Swedish Armed Forces. You could call it sort of a social experiment. A small room sized box was put in central Stockholm where an unknown person was "locked in", until someone else would volunteer to replace him or her.

The event was live streamed, and you were able to watch the person currently in the box online. I took part in the creation of this website, doing ActionScript 3 programming.

The campaign was quite successful, and received a number of awards:

  • Guldnyckeln 2013 - Creativity - Bronze
  • Eurobest 2013 - 7 prizes
  • Epica Awards 2012 - Integrated Campaigns - Gold

A case movie can be found here.

Flash programming Who Cares